Showing posts with label ISBN. Show all posts
Showing posts with label ISBN. Show all posts

Sunday, 19 February 2012

Self-Publishing Nitty-Gritty / Copyright / Excerpt

The Mesopotamian stone tablets of 3000 B.C. were man's first "books."  This was improved upon with "papyrus," and ""parchment," and finally the Gutenberg pressing press in 1455.  Before that, all books had to be copied by hand.  Gutenberg's Bibles ushered in the age of print.  Now, printing has gone one giant step farther:  Electronic Printing.       
        - Cork Millner, Write From the Start

A person who self-publishes for the first time has no idea how many different decisions there are to be made. The list seems endless!

It was not until I sat down to tackle the job of Self-Publishing my own work, that I realized I had not recorded the necessary steps from my research in some orderly fashion to move forward.  My original "Cheat Sheet into Publishing" from September 2011 - related to traditional publishing.  It was useless!  

This eye-opener led me to write today's post, where I begin to list what I need to do -  "as I do it" - and share a few gems I uncover along the way. 

“It takes a lot of courage to show your dreams to someone else. ”              ― Erma Bombeck 

Last week, Kay Thompson Lee, my free-lance editor, emailed me the final chapters of my memoir.  I was elated!  Then it struck me like a speeding car!  No more excuses!  I MUST decide on the publishing company to handle my book!  I'm one who has a hard time choosing a selection from a menu, let alone a publisher.

Kay has been my guiding star throughout the edit.  Her subtle suggestions and gentle manner kept me focused and encouraged.  The process involved - emailing Kay sections of my manuscript, five chapters at a time.  This way I didn't bury her alive with my 109 chapters, plus it allowed me one last proof-read before I hit SEND.  There was no hurry - after all, I was still in the process of studying "HOW TO SELF-PUBLISH."

Towards the end of January, I emailed the last section, Chapters 104 through 109 - the END of my book.  Within a week, Kay returned my Chapters 104 through 108, but she had changed Chapter 109 to an epilogue.  I never thought to use an epilogue in my memoir.  Kay thought differently . . . and she was right.

An epilogue is a mini story that explains what becomes of the characters in the future.

“Sharing will enrich everyone with more knowledge.”      Ana Monnar

Copywriting Your Book

Technically, any original creation, including a book, is automatically copyrighted by virtue of its creation.  However, if you choose, a formal copyright will offer an extra measure of protection.  Easy and inexpensive ($30), visit http://www.copyright.gov/.  The instructions include a request to send two copies of your work.  It's recommended you wait until you have your galleys, if not the final published version, before filing the form and sending the books.

Your Copyright Date

This I found interesting - If your Bound Book Date falls after July, meaning your Book Release Date is three to four months later, it's acceptable and recommended to put next year as your copyright date.  That way, your book stays "new" longer in the eyes of the book world.   - Peter Bowerman

Once you've seriously undertaken the self-publishing process, these will be among the first and foremost items on your to-do-list.  This list includes . . .
  • ISBN
  • Bar Code
  • LCCN
  • Copyright
Remember, your publishing entity may include these in "their package."  If this is the case, most likely these items will be in your publisher's name - not yours.  Be aware.  This needs to be discussed before you sign on the dotted line.  Think twice about signing away your foreign rights sales - it's more difficult to get them back later, if you need them.
  • Copyright Page - is where all the above data comes together. Check books you own for a sample.
Song Lyrics

Are you considering using song lyrics in your book?  I AM! 

Music is one of  the most protected copyrightable works, infringement of copyright can carry heavy fines for which the author is responsible.

If your book includes lyrics from a song, you will need to request permission from the copyright holder.  This  includes cases where you are only using a stanza or two, and sometimes if your are using anything more than a single line.

Only song lyrics created and first published prior to 1923 are in the Public Domain in the United States.  If the song was created after that, you will need permission to use it in your work.

There are two great resources on the internet for finding the rights holders for most music and song lyrics, from the two leading music entities, ASCAP and BMI, respectively:
Actually, I have three song titles, and one other song, where thirteen lines are embedded in my work.  It appears I will need to request permission from four different copyright holders.  This should be interesting!

My memoir, Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder, is compelling with thousands returning from war, unaware of the ruthless demons waiting in the shadows.  I know . . . I've seen them.

Chapter 34 Excerpt

          A huge Texas moon hung high over our solitary car, but darkness surrounded the deserted country road in the middle of nowhere. 
           “Are you going to be mad at me the rest of the night?”
           Lorne slammed on the brakes, thrusting our bodies hard against the seat belts.  He shoved the gearshift into park, and got out, leaving the car and me in the middle of the road with the door wide open.  He walked to the front of the car with his hands in his pockets, crossed in front of the headlights and took off up the shoulder of the road.  
           I sat stunned.  Unbuckling my seat belt, I hiked up my skirt and crawled over the console into the driver’s seat.  I pulled his door shut, putting the car into drive and followed him up the road. 
           “Lorne, I’m sorry,” I called out the open window.  “Please get back in the car.”
            “Get out of here and leave me alone,” he yelled over his shoulder, squinting into the headlights.
            “Please, Lorne,” I begged.  “It’s late and its pitch black out here.”  By now my head was throbbing.  “I won’t say another word, I promise. Just please get back in the car and let me take you home.”

Lesson learned . . . my two cents

Every secret of a writer's soul, every experience of his life, every quality of his mind is written large in his works.        - Virginia Woolf

Monday, 26 September 2011

The #1 Question: Who is Your Audience? . . . Plus an Excerpt

War has gone on since the beginning of man's creation.  And will continue until the end of time.  This necessary evil brings death and pain not only to its victims, but also to the warriors and their loved ones covering our small planet.  It's not the way we'd like it to be . . . it is the way it is.

Diary of a Vet's Wife, subtitled Living and living with Post Traumatic Stress Disorder, is a 96,000 word memoir covering an eighteen year period in the author's life and reads like a novel.  It took sixteen years to write and is the first book to show the day to day struggles of an ordinary family living with the chaos of Post Traumatic Stress Disorder; unaware the author will develop this same disorder by association.

The number one question . . . who is my audience?

To think like a marketer is a common sense process that takes place over time.  -Jacqueline Deval

Did you know that it's not unusual for a traditional publishing house to take 18 to 24 months from the time the project is signed on until the finished books are in hand?  They're in the driver's seat, yet they can't put all their chips down on one book like a self-publisher can . . . they're just trying to make a living.

As a self-publisher, you control the timetable and make things happen when you say . . .

No matter what kind of book you have, its success depends on two things:  It must tell a good story, and you must find an audience for it.

Most books fail in the marketplace because nobody ever heard of them.  Only about 1/3 of new titles sell more than 100 copies.

Yet, an author today can build an audience solely through the community voice without leaving their own backyard.  Internet social networking has given authors their most powerful tool since the invention of paper. Word of mouth is the only thing that can make a book really successful.  Online communities allow authors to bond with readers intimately, inspiring deep loyalty.

There is no such thing as overnight success. It might require a year or more of steady work to see appreciable results.

Self-published authors who own the ISBN and online rights for their book can promote it however they please. Trade-published authors must confer with their publishers marketing department for approval.

Sales is nothing more than matching your product with a prospective buyer's needs and desire.  Early on those prospective buyers are wholesalers, distributors, and bookstores. They want to know you'll be an integral part of the promotion process . . . making sure those books aren't hanging around long.

Next are potential reviewers.  You're selling them on the subject of your book and why readers would care.

Final audience is book buyers, whose needs and desires can be met with your book.

Figure out what sets your book apart in the marketplace and drive that difference home - early and often.

Your #1 job is to Build the Demand for Your Book.  Zero in on the key influencers for your target audiences and focus on taking massive action.

Who would be the most likely readers of your book?  To whom would your subject be especially appealing?

Why not put this action item on your to-do-list today?  Start an ongoing list of potential readers that will be there ready and waiting.  Brainstorm!  Give your mind the freedom to wander outside of the box, and write down any ideas that float to the surface.  Never know when something surprising will appear . . .

Business-building is NOT immodesty.  Drawing attention to yourself when you have a good, high-quality contribution to make to the book marketplace, that's why you wrote the book in the first place.  You're an author with a book the world needs to hear about, and you have every right to tell your story.  - Peter Bowerman

I'm posing this question because I'm guilty as charged of being so busy I haven't focused in on this most important step myself . . .  

(Also see:  Marketing in an Electronic World . . . My First Steps - June 26, 2011 and The Marketing Medusa . . . Don't Let It Overwhelm You! - July 28, 2011)
 
Excerpt from Chapter Eleven . . . Diary of a Vet's Wife, Loving and living with Post Traumatic Stress Disorder

     Toxic fumes burned the inside of my nose as we merged onto Highway 10, heading out into the country away from the snarl of city traffic.  Soon Lorne turned onto a two-lane road and opened her up.  I hung on tight.  The narrow strip of asphalt dipped and twisted without warning, snaking through the rolling fields while a broken white line blurred beneath us.  Chilling wind beat against my arms, tugging at my hair, pulling strands free to whip my face.  The air smelled fresh and clean.

     I clung to Lorne, my body pressed into his, feeling his warmth penetrating my tee shirt.  He felt good in my arms like he belonged there.  I held on tight, leaning with him on every curve, my eyes squeezed shut.  Brown and white patterned cows that munched on meadow grass lifted their heads to watch the bike roar by.  Intoxicated with a feeling of freedom, I rode the back of the wind aimed at some unknown planet.

Lessons Learned . . . My Two Cents

     I was headed for New Zealand, standing in line at the airport waiting to go through inspection, when the young woman in front of me turned and said, "You have such beautiful skin!"  I was flattered.  Then I told her my secret . . . "I use apple cider vinegar to remove my makeup at night (not mascara)."  She seemed surprised.

     This weekend at church, another woman made the same comment.  I gave her the same reply.  The next day when I saw her, she said with a smile, "I used apple cider vinegar this morning."  It was then I realized I should share my secret with all of you . . .

     I've used Apple Cider Vinegar on a cotton ball to cleanse my face at night for about 4-5 years.  I read it someplace, tried it and loved what it did for my skin . . . and it's inexpensive.  It acts as an exfoliant, tightens pores, and balances the PH factor in your skin to alkaline.  If your skin gets a bit dry until it gets use to it, switch to Witch Hazel for a few days.  I hope you'll be pleasantly surprised as I was . . .

Let me know how you like it . . .