Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts

Wednesday, 2 November 2011

Survived Main Speech / A Book Cover Quest . . .

The way you overcome shyness is to become so wrapped up in something that you forget to be afraid. ~Claudia Lady Bird Johnson

My TOPIC SPEECH is over, and I'm GLAD! How can we, intelligent mature adults, be so daunted by a 5-minute speech? After all, it's not like we're running for office! It seems absurd . . . unless it's stalking you like the paranormal abomination residing in your attic. 

Writing my speech was PAINLESS compared to the APPREHENSION that followed. A general speech consists of "a HOOK," THREE MAIN POINTS, and a STRONG CONCLUSION. As soon as my speech was proofed, my PAUSES highlighted, and then printed . . . my pulse kicked-up a knotch. Now I had to PRACTICE! 

The full-length mirror behind my bedroom door, served as an audience. A tall stool acted as my podium, and my new digital-recorder was the microphone. I was coached to "leave the podium," and walk from one side of the stage to the other. This was DELINITELY out of my COMFORT ZONE! Closet writers are not gregarious . . .

My coach recommended I MEMORIZE my "OPENING and the CONCLUSION," speaking from my HEART. I could read THE BODY, if necessary, as long as I maintained EYE CONTACT with the audience. I practiced until I wore a footpath in my white carpet . . .

I soon knew most of the BODY by heart, but my problem was the ticking clock. The speech was to last 5-minutes or less!  A time-keeper with green, yellow and red cards in her lap, would FLASH them at different intervals, allowing a 30-second GRACE PERIOD at the end. If exceeded, you're clapped off! Which would be EMBARRASSING! This was a concern as I continued to exceed 5 minutes when I practiced without reading . . .

Thursday evening, our Master of Ceremonies introduced me, then handed me the microphone. I thanked her, placed my notes on the podium, took a deep breath, and looked around at the audience.  Then I began to speak as I glided across the stage . . . holding the cord in my other hand.

"IMAGINE . . . you're sitting in your car . . . the doors and windows are LOCKED . . . the gas pedal's pushed to the floor . . . the engine is RACING . . . the horn is BLARING . . . and YOU CAN'T GET OUT!" I stated firmly.

"This is what POST TRAUMATIC STRESS DISORDER feels like as was told by one young veteran to his army doctor . . ."

At the end of my speech, I still had time left. Everyone clapped and my PRESENTATION EVALUATIONS were extremely complementary. This time I didn't shake, and I knew I had just stepped OUTSIDE-OF-THE-BOX where I normally reside . . . I felt the wind in my face!! 


WHAT'S IN A BOOK COVER . . . TO BE OR NOT TO BE?

Last week, I mentioned that Tom Carey, a classmate from my writing class in Santa Barbara, brought in a sample cover for my book that he had graciously developed . . . which I never got to see because I was home memorizing my speech . . .

I was determined not to let that happen again, even though I was giving my Main Speech that evening.

When Tom arrived at class, he quietly took a seat at the desk in front of me, and within minutes, he set his artwork on my desk, then turned because Cork, our teacher, was starting class. 

During the 16 years I spent writing Diary of a Vet's Wife, I never once conjured up an image for a bookcover. Not once! Up until now, my book was only words in my head, on paper, and spoken out loud.

When Tom first offered, he asked for my ideas . . . I had none! All I could give him were words:  LOVE, MARRIAGE, FAMILY, WAR, VIETNAM VET, POST TRAUMATIC STRESS DISORDER, CHURCH . . . but nothing concrete. The only thing Tom had to go on . . . he heard me read a few chapters from my book on different occassions.

When I FIRST SAW his concept. . . I was STUNNED! Good? Bad? I didn't know. I had no idea what I wanted in the first place, so I had no idea what to expect! I put it away in a folder.  A little later, I looked at it again. Still unsure. I did this a number of times. Tom and I talked some at break, but I believed he understood what I struggled with. HIS ARTWORK was COMPELLING!  I won't go into detail because I may want to keep it UNDER WRAP until my book release  . . . but I vascillated for days.

I can only describe the feeling as a woman who is pregnant for nine months . . . She knows she has a child growing within her, she can feel it move, but she has no idea what it looks like. The day her child is born is the first time she SEES her baby. A tiny stranger who will be with her THE REST OF HER LIFE . . .

A cover gives my book a life of its own! This is the first time MY WORDS HAVE A FACE! The reality is startling and wonderful at the same time. It's HUGE! It's been 4 days and I've grown to LOVE IT! So much so, I've asked Tom to join me on My Journey into Publishing My First Book . . . I'm waiting for his answer.

You can visit Tom Carey @ AndAwayWeGotheDyslexicWriter Artist and Traveler

Lesson Learned . . . my two cents

A book cover should SHOW what your story is about and GRAB the readers attention!  This can be difficult . . . but it's most important!

Remember: Covers sell books.  Also, ask your designer to generate a variety of iterations of the image: large, small, hi-resolution (for print publications), low-resolution (for web-based publications), and even black and white.  When it comes time to promote your book on other sites, it will make their job easier if you're able to send them the right size artwork.  (Well-Fed Self Publisher - Peter Bowerman) 

Monday, 24 October 2011

My First Speech! . . . plus Revised Cheat Sheet into Publishing

Last week was one of those whirlwind weeks!  A wake-up call!  I realized I had over-done-it this semester . . . BIG TIME!!  So rather than skip a week, I decided to revise my Journey into Publishing Cheat Sheet.  This way I can still eat and sleep, not to mention, my brain is fried like a green tomato.  Too many different classes and research . . . but I won't bore you with that.

Time is the coin of your life.  It is the only coin you have, and only you can determine how it will be spent.  Be careful lest you let other people spend it for you.     - Carl Sandberg  (1878 - 1976)

My biggest challenge was my "Introduction" for Speech Class on Thursday evening.  As many know, my hand-held tape recorder is my #1 writing tool, next to my computer, which I planned to use for my speech. So what happens? The wretched thing developes an attitude . . . a horrible clicking that was so loud it drowned-out my voice, and couldn't be fixed.  Solution: buy a new one!  But now everything's digital!  The instructions were 6 pages long . . . and this took more time!

Pleasure and action make the hours seem short - William Shakespeare  (1564 - 1616)

I called Ingrid, the speaker I was to introduce, and gathered information to use in my Introduction.  The writing came easy . . . MEMORIZING was the hard part!  I missed my writing class in Santa Barbara on Thursday morning because I needed more practice.  Once I was fairly confident I knew my material, I wrote notes on a 4X6 index card and clipped it to my olive-green booklet.

That evening, I calmly sat listening to others speak.  I was the last Introducer on the program.  I had my notes and knew my subject.  It wasn't until I got up and walked to the side of the stage, waiting to be called by our Master of Ceremonies, that I began to shake!  It wasn't my hands or my knees . . . it was the upper half of my chest and shoulders!  The WIERDEST thing!!  Anyone else ever experience this?  Deep breathing DID NOT WORK.  Once I reached the podium, I took a deep breath, looked around and smiled sheepishly . . . then switched into automatic pilot.  

My presentation evaluation was complementary, noting I had no ahh's or uhh's.  I had practiced THE PAUSE when I couldn't remember what came next.  It worked!  My only ZING. . . I walked off stage on the wrong side . . . in front of the Master of Ceremony, instead of the opposite side.  This is definitely a NO-NO! 

"We can't all be stars . . . but we can all twinkle!"     - Fay Angus

Next week . . . my REAL SPEECH!  Scary!  This fear is something I'm determined to overcome!  I'm being groomed by Linda, one of our facilitators.  Her first call came Sunday evening at 7:00.  I was to have a "skeleton" outline ready to review.  Considering this was my FULL WEEKEND Counseling Conference (7:00 - 10:00 Friday evening and 8:00 - 5:30 Saturday), and with church on Sunday, I was doubting my ability.  But once I got in the groove, it more or less poured out.  She liked my writing . . . now all I have to do is turn it into a 5 minute speech!  Her follow-up call will be Tuesday evening at 7:00.  By then, I'm expected to have my speech "fleshed out."  Heaven only knows how this will turn out . . .

Nothing is a waste of time if you use the experience wisely.               - Rodin  (1840 - 1917)


MY UNCHARTED JOURNEY INTO PUBLISHING . . . REVISED CHEAT SHEET!

Below is a list of my blogs for those who might be looking for a specific topic: 
     1.  In The Beginning                                                               April 9
          How my book came to be . . .
     2.  This Closet Writer . . . Goes Public                                April 16
           My first writing class - posting my blog
     3.  I Never Planned to be a Writer!                                      April 23
          Blogging - my writing class - my free-lance editor   
     4.  Publicize Your Book . . .                                                     May 1
          Publicizing - blogging - writing class - book query
     5.  Write Your Heart Out . . .                                                   May 7
          Blogging - why I wrote my book - book proposal excerpt
     6. Q is for Query Letter . . .                                                    May 15
          Posted my original query letter
     7.  B is for Book Proposal . . . Part One                                 May 21
          Elements of a book proposal - my proposal table of contents
     8.  B is for Book Proposal . . . Part Two                                 June 12
          More elements of a book proposal
     9.  What Next? . . . Time for an Agent                                   June 19
          Some basic agent information
    10.  Marketing in an Electronic World . . .                             June 26
           First steps to marketing my book  
    11.  Will Self-Publishing be My Only Option?                          July 3
           Posted excerpt from Chapter One of my book
    12.  A Platform . . . Stepping Out of Your Comfort Zone       July 11
           Start to develop a platform for my book
    13.  The Marketing Medusa . . .                                              July 28
           JK Rowling's success - more marketing
    14.  2011 Agents . . . What Do They Really Want?              August 7
           Identify agent's most asked for requirements
    15.  What is a Synopsis and Why? . . . Part One                 August 27
           Details to begin synopsis process
    16.  One Writer's Journey into Publishing Cheat Sheet  September 4
           Lists previous blogs and subject matter
    17.  What is a Synopsis and Why? . . . Part Two              September 11
            What to include in a synopsis
    18.  Ebooks . . . A Contemporary "David and Goliath"  September 19
           Show why authors are choosing to self-publish
    19.  The #1 Question: Who is Your Audience? . . . plus Excerpt
             Importance of locating your specific audience             September 26
    20.  "The Moving Wall" . . . An Experience I Will Never Forget!
             An emotional visit that squeezed my heart                       October 3
    21.  Traditional Publish or Self-Publish . . . My Decision plus Excerpt
            What direction I chose and why                                       October 10
    22.  Public Speaking 101 . . . Fight or Flight?                               
           Terror and my first class . . .                                              October 17

Lesson learned . . . or my two cents

This week I learned that Tom Carey, a classmate from my writing class, had graciously developed a sample cover for my book, which I never got to see . . . instead, I was home memorizing my speech.  Tom is an artist and a photographer, who generously offered to put some ideas on paper.  I'm sorry I missed the showing, Tom.  I didn't know you had time to do this yet and I'm anxious to see what you've created.  Hopefully, I'm better prepared this week, so I can attend class.  Thank you so much!!!

Visit Tom @ http://www.andawaywegotomgcarey.com/ to sneak a peek at his artwork and photography

Monday, 26 September 2011

The #1 Question: Who is Your Audience? . . . Plus an Excerpt

War has gone on since the beginning of man's creation.  And will continue until the end of time.  This necessary evil brings death and pain not only to its victims, but also to the warriors and their loved ones covering our small planet.  It's not the way we'd like it to be . . . it is the way it is.

Diary of a Vet's Wife, subtitled Living and living with Post Traumatic Stress Disorder, is a 96,000 word memoir covering an eighteen year period in the author's life and reads like a novel.  It took sixteen years to write and is the first book to show the day to day struggles of an ordinary family living with the chaos of Post Traumatic Stress Disorder; unaware the author will develop this same disorder by association.

The number one question . . . who is my audience?

To think like a marketer is a common sense process that takes place over time.  -Jacqueline Deval

Did you know that it's not unusual for a traditional publishing house to take 18 to 24 months from the time the project is signed on until the finished books are in hand?  They're in the driver's seat, yet they can't put all their chips down on one book like a self-publisher can . . . they're just trying to make a living.

As a self-publisher, you control the timetable and make things happen when you say . . .

No matter what kind of book you have, its success depends on two things:  It must tell a good story, and you must find an audience for it.

Most books fail in the marketplace because nobody ever heard of them.  Only about 1/3 of new titles sell more than 100 copies.

Yet, an author today can build an audience solely through the community voice without leaving their own backyard.  Internet social networking has given authors their most powerful tool since the invention of paper. Word of mouth is the only thing that can make a book really successful.  Online communities allow authors to bond with readers intimately, inspiring deep loyalty.

There is no such thing as overnight success. It might require a year or more of steady work to see appreciable results.

Self-published authors who own the ISBN and online rights for their book can promote it however they please. Trade-published authors must confer with their publishers marketing department for approval.

Sales is nothing more than matching your product with a prospective buyer's needs and desire.  Early on those prospective buyers are wholesalers, distributors, and bookstores. They want to know you'll be an integral part of the promotion process . . . making sure those books aren't hanging around long.

Next are potential reviewers.  You're selling them on the subject of your book and why readers would care.

Final audience is book buyers, whose needs and desires can be met with your book.

Figure out what sets your book apart in the marketplace and drive that difference home - early and often.

Your #1 job is to Build the Demand for Your Book.  Zero in on the key influencers for your target audiences and focus on taking massive action.

Who would be the most likely readers of your book?  To whom would your subject be especially appealing?

Why not put this action item on your to-do-list today?  Start an ongoing list of potential readers that will be there ready and waiting.  Brainstorm!  Give your mind the freedom to wander outside of the box, and write down any ideas that float to the surface.  Never know when something surprising will appear . . .

Business-building is NOT immodesty.  Drawing attention to yourself when you have a good, high-quality contribution to make to the book marketplace, that's why you wrote the book in the first place.  You're an author with a book the world needs to hear about, and you have every right to tell your story.  - Peter Bowerman

I'm posing this question because I'm guilty as charged of being so busy I haven't focused in on this most important step myself . . .  

(Also see:  Marketing in an Electronic World . . . My First Steps - June 26, 2011 and The Marketing Medusa . . . Don't Let It Overwhelm You! - July 28, 2011)
 
Excerpt from Chapter Eleven . . . Diary of a Vet's Wife, Loving and living with Post Traumatic Stress Disorder

     Toxic fumes burned the inside of my nose as we merged onto Highway 10, heading out into the country away from the snarl of city traffic.  Soon Lorne turned onto a two-lane road and opened her up.  I hung on tight.  The narrow strip of asphalt dipped and twisted without warning, snaking through the rolling fields while a broken white line blurred beneath us.  Chilling wind beat against my arms, tugging at my hair, pulling strands free to whip my face.  The air smelled fresh and clean.

     I clung to Lorne, my body pressed into his, feeling his warmth penetrating my tee shirt.  He felt good in my arms like he belonged there.  I held on tight, leaning with him on every curve, my eyes squeezed shut.  Brown and white patterned cows that munched on meadow grass lifted their heads to watch the bike roar by.  Intoxicated with a feeling of freedom, I rode the back of the wind aimed at some unknown planet.

Lessons Learned . . . My Two Cents

     I was headed for New Zealand, standing in line at the airport waiting to go through inspection, when the young woman in front of me turned and said, "You have such beautiful skin!"  I was flattered.  Then I told her my secret . . . "I use apple cider vinegar to remove my makeup at night (not mascara)."  She seemed surprised.

     This weekend at church, another woman made the same comment.  I gave her the same reply.  The next day when I saw her, she said with a smile, "I used apple cider vinegar this morning."  It was then I realized I should share my secret with all of you . . .

     I've used Apple Cider Vinegar on a cotton ball to cleanse my face at night for about 4-5 years.  I read it someplace, tried it and loved what it did for my skin . . . and it's inexpensive.  It acts as an exfoliant, tightens pores, and balances the PH factor in your skin to alkaline.  If your skin gets a bit dry until it gets use to it, switch to Witch Hazel for a few days.  I hope you'll be pleasantly surprised as I was . . .

Let me know how you like it . . .