I greatly admire JK Rowling's prolific gift . . . I read her story, but I was mesmerized by this film. It showed her struggles as a young British writer to become one of the world's weathiest women. How a single mother on welfare with a magical story went from rags to riches in 3 years. Her beloved Harry Potter series has sold more than 400 million books worldwide, resulting in a billion-dollar film franchise. And how she was turned down 7 times before being picked up by the Christopher Little Literary Agency in London.
Can you imagine the thoughts that went through the heads of those 7 agencies who turned her down? It only goes to show . . . Keep on writing, keep on dreaming, and never, never give up!
"Every 30 seconds someone in the world starts reading a Harry Potter book."
I won't spoil the story by telling you more. It can be seen at My Lifetime.com . . . for free.
"Marketing . . . Don't let it overwhelm you." This is what I tell myself as I sit at my desk pondering what to do next. Marketing may appear as daunting as a ten-headed monster like the snakes of Medusa. But I refuse to be intiminated.
Your written marketing plan will help your publisher focus on your book . . . will prove your own commitment . . . and will become a valuable reference tool throughout the publishing process.
-Jacqueline Deval, Publicize Your Book
My goal is to develop a well-thought-out marketing plan showing the action items I propose to market my book. Projects I can undertake on my own, and also initiate if I elect to self-publish. Research, I've decided, will be more fruitful if I tackle only one or two items at a time. This will let me savor the adventure . . . rather than dread it. This marketing plan will be presented with my book proposal, and as part of my query letter.
Notes from: Publicize Your Book by Jacqueline Deval
- Qualities needed to successfully market your book are an open mind . . . curiosity . . . polite persistence . . . and a certain level of boldness.
- Keep an expense log of tax-deductible expenses: phone calls, postage, book-related business travel, express mail, Internet service provider fees, etc.
- Your job is to provide the product, locate the audience, and then persuade them to buy.
What does your book offer readers? Who are those readers? How do you reach them and convince them to spend money on your book?
During my research, I watched the movie "Sideways" again . . . Miles is a distressed novelist who carries his manuscript in boxes in the back seat of his car. While on a road trip to California's wine country with his best friend, he stops to make a call to his agent. She regetfully tells him, "They're passing . . . really liked it, they just couldn't figure out how to market it." He paces. "It's a fabulous book with no home. The whole industries gotten gutless. It's not about the quality of the books anymore, it's about the marketing."
This scene hit me like a flying Frisby . . .
Identify the many target audiences for your book . . . . Does your book fit a specific genre, or does it fall within many? Where will readers find your book? Who will want to read what you've written? These questions will narrow your focus . . .
Target audience . . . I've learned my memoir does not fit the profile of the prolific writer who plans to write multiple books on a specific genre. This adds greater importance to identifying my readers. With this in mind, I decided to target my audience as my action item for the next few weeks. If I dig deep enough I should be able to uncover the markets I need and others I never knew existed.
Do you know who your target audience is?
Lesson Learned . . . My Two Cents
Friendship is born at that moment when one person says to another: What? You too? I thought I was the only one. C. S. Lewis