Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, 25 November 2013

PTSD / Diary of a Vet's Wife / Updated Cheat Sheet for Vets and Writers

 
Blog of a Vet's Wife portrays the detailed journey of publishing my first book, Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorderthe CHALLENGES and LESSONS learned, while pinpointing PTSD and how this disorder is ravaging our men and women returning from war in epidemic proportions.  My main MISSION is to EDUCATE mankind on PTSD and its effect on families and our nation as a whole.

For each new morning with its light,
For rest and shelter of the night,
For health and food, for love and friends,
For everything Thy goodness sends.           
~Ralph Waldo Emerson


The HOLIDAYS have moved in with all their baggage like unexpected house guests who plan to stay a while. With cluttered days and endless commitments, I barely noticed until they jumped off the calendar and splashed into my coffee. Where did this year go??

Tomorrow I fly to Chicago to spend Thanksgiving with my sons and their families. I DREAD flying in the WINTER and I HATE being COLD, but this will be the FIRST time we've been together for Thanksgiving since they were little. One of the hardships of modern-day living in different states and countries. My daughter will be missing, but Australia is too far. She'll be in our hearts and thoughts.

My cup over-flows with BLESSINGS. I have so much to be thankful for. As a writer, I hope to capture each moment to save for a rainy day when I can pull them up at random and savor every smile and the laughter once again.

Please remember to GIVE THANKS for our brave WARRIORS who will not be spending Thanksgiving with their families and loved ones.  Their absence is painful but their dedication and SELFLESSNESS is what makes our country strong. Pray for their safety this holiday and that one day soon these wars will end so they can return home to the loving arms waiting for them. 

With time running short, I wanted to post a BLOG before my flight. I decided to update my CHEAT SHEET. It's been two years since my last revision. I know I have many new readers who might be looking for a specific topic. This BLOG concentrates on my exposure to PTSD through my husbands journey, what happened and what I learned.  It also shows how I came to write this book and each step into publishing ... DETAILED.

The list may seem daunting but the descriptions are brief. The dates coincide with those on the right side of the blog.

HAVE A BLESSED THANKSGIVING AND RELISH EVERY MORSEL ...

MY UNCHARTED JOURNEY INTO PUBLISHING . . . UPDATED CHEAT SHEET!

Below is a list of my blogs for those who might be looking for a specific topic: 
     1.  In The Beginning                                                                April 13,  2011
          How my book came to be . . .

     2.  This Closet Writer . . . Goes Public                                  April 16
           My first writing class - posting my blog

     3.  I Never Planned to be a Writer!                                       April 23
          Blogging - my writing class - my free-lance editor   

     4.  Publicize Your Book . . .                                                    May 1
          Publicizing - blogging - writing class - book query
    
     5.  Write Your Heart Out . . .                                                 May 7
          Blogging - why I wrote my book - book proposal excerpt

     6. Q is for Query Letter . . .                                                    May 15
          Posted my original query letter

     7.  B is for Book Proposal . . . Part One                                May 21
          Elements of a book proposal - my proposal table of contents
    
     8.  B is for Book Proposal . . . Part Two                                June 12
          More elements of a book proposal
    
     9.  What Next? . . . Time for an Agent                                  June 19
          Some basic agent information
   
    10.  Marketing in an Electronic World . . .                            June 26
           First steps to marketing my book  
   
    11.  Will Self-Publishing be My Only Option?                      July 3
           Posted excerpt from Chapter One of my book    

    12.  A Platform . . . Stepping Out of Your Comfort Zone    July 11
           Start to develop a platform for my book
   
    13.  The Marketing Medusa . . .                                              July 28
           JK Rowling's success - more marketing
   
    14.  2011 Agents . . . What Do They Really Want?              August 7
           Identify agent's most asked for requirements
   
    15.  What is a Synopsis and Why? . . . Part One                  August 27
           Details to begin synopsis process
   
    16.  One Writer's Journey into Publishing Cheat Sheet     September 4
           Lists previous blogs and subject matter

    17.  What is a Synopsis and Why? . . . Part Two                 September 11
           What to include in a synopsis

    18.  Ebooks . . . A Contemporary "David and Goliath"     September 19
           Show why authors are choosing to self-publish
   
    19.  The #1 Question: Who is Your Audience? . . . plus Excerpt
            Importance of locating your specific audience                September 26
   
    20.  "The Moving Wall" . . . An Experience I Will Never Forget!
             An emotional visit that squeezed my heart                     October 3

    21.  Traditional Publish or Self-Publish . . . My Decision plus Excerpt
            What direction I chose and why                                       October 10
   
    22.  Public Speaking 101 . . . Fight or Flight?                               
           Terror and my first class . . .                                              October 17

    23.  My First Speech . . . plus Revised Cheat Sheet into Publishing
            First speech panic plus . . .                                               October 24

    24.  Africa's Beauty Being Strangled / One Person Making a Difference
            Unique story about Africa                                                November 23

    25.  Has PTSD Touched You? / Chapter 26 Excerpt . . .
           What is PTSD?                                                                  December 3

    26.  Our Soldiers are returning / Write Your Heart Out
           Warriors from Iraq and reality                                           December 14

    27.  Ghost of Christmas Past / Chapter 15 Excerpt
            Memories of Christmas                                                     December 24

    28.  The Self-Publishing Jitters of a Perfectionist
           Trials of self-publishing                                                    January 7, 2012

    29.   Wounded Warriors Walk Among Us / Chapter 24
             Reality and PTSD symptoms                                           February 8

    30.  Self-Publishing Nitty-Gritty / Copyright / Excerpt
           Copyrighting and song lyrics                                             February 19

    31.  PTSD / Can One Woman and Her Book Make a Difference?
           How my story helps our warriors with PTSD                    March 12

    32.  Self-Publishing / PTSD - A Passage of Passion
           Print-on-demand - song lyric trials                                      April 6

    33.  PTSD / Vet's Wife Self-Publishing / Chapter 33 Excerpt
           Formatting anguish                                                              June 13

    34.  PTSD / Diary of a Vet's Wife / Sneak Peek at the Cover
            The dawning of my book cover                                          July 16

    35.  PTSD / Diary of a Vet's Wife / Where's the Book??
           Reveal my self-publisher and perfect cover                        November 6

    36.  PTSD / Diary of a Vet's Wife Appeared on My Doorstep!
           Seeing my book for the first time                                      December 6

    37.  Diary of a Vet's Wife Reveals PTSD / Marketing / Reviews
           Suicide increase and my marketing plan                           February 18, 2013

    38.  PTSD / Diary of a Vet's Wife / The Truth and Vulnerability
           What you should know about PTSD                                  April 13

    39.  PTSD / Diary of a Vet's Wife and Memorial Day Memories
            My first encounter with the Moving Wall                         May 27

    40.  PTSD / Diary of a Vet's Wife goes to The White House
           How my book got to the White House                               July 4

    41.  PTSD / Diary of a Vet's Wife and Michelle Obama
           A surprise from Washington                                              October 6

    42.  PTSD / Diary of a Vet's Wife / Bittersweet is November
           Veterans Day meaning and memories                             November 10

Did you find something of interest for your own Journey?



   
           
           
 

Saturday, 13 April 2013

PTSD / Diary of a Vet's Wife / The Truth and Vulnerability

“A person is, among all else, a material thing, easily torn and not easily mended.”       ― Ian McEwan 
 
My memoir, Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder, has reached the far corners of our planet in search of readers living in the wake of PTSD. I invite others with compassion for our warriors, to learn what too many veterans contend with after they return from combat. Each family may cope with something different, yet we belong to each other. I can only show what happened to me and my family.
 
Telling the truth has opened wounds I cannot heal. I can only say, "I'm sorry." Had I not put my story on paper, I was sure it would have eaten me alive from the inside out. I have made myself vulnerable so others might learn and to give them hope.

It takes two to speak the truth one to speak, and another to hear. ~ Henry David Thoreau

The past months have vanished like a breath in the wind as I plow through books and websites of  MARKETING ideas. Each morning I face my opponent boldly as it winks and taunts me with a beckoning finger, enticing me into yet another maze of information to be digested. It can be overwhelming, but I know this too shall pass.

Regretfully, I've had little time lately for writing and creating, so I decided to post a blog from earlier last year that you may not have seen:

Wounded Warriors Walk Among Us     (February 2, 2012)

"After wars' end, soldiers once again become civilians and return to their families to try to pick up where they left off.  It is this process of readjustment that has, more often than not, been ignored by society." -- Major Robert H. Stretch, Ph.D in Textbook of Military Medicine: Vol. 6 Combat Stress

Recently, we witnessed our troops returning home from Iraq. It was the biggest U.S. withdrawal since WWII with another 33,000 troops due home from Afghanistan this year. Certainly GREAT NEWS for families praying for their safe return.  

Major television stations throughout the country broadcast the "Homecoming" of these brave man and women reuniting with loved ones after a long fierce war. Spellbound voyeurs, we shared in the first crushing embraces and unashamed tears, while young children were swooped up in happiness and held high overhead. We grinned as bright-eyed babies warily met their fathers for the first time.

But all parties come to an end. The time comes for our veterans to return home and emotionally detach from the war they left behind thousands of miles across the sea. Everyone wants to believe they can STEP BACK into the lives they left behind - but it hurts me to say, it doesn't work that way. 

Battle has changed each of them. Some physically, all mentally. It's this knowledge that burdens my heart. I've been there - I know what clings to the shadows.

When news came to Walt Whitman that his brother George had been wounded at Fredericksburg during the Civil War, Whitman rushed south to find him. Though his brother's injury was slight, Whitman was deeply affected by his first view of the war's casualties. He began visiting the camp's wounded and, almost by accident, found his calling for the duration of the war. Three years later, he emerged as the war's "most unlikely hero," a living symbol of American democratic ideals of sharing and brotherhood.    
                     - The Better Angel, by acclaimed biographer Roy Morris, Jr.

Last week on MSNBC, I saw that St Louis was the first city in our country to have a parade for their returning warriors from Iraq. I was moved by the heart of this city because they understood what should be done to HONOR our veterans and help the HEALING begin  . . . and they did it!   
  
Why hasn't this happened all over the country? These brave men and women deserve our loyalty and respect along with our ACKNOWLEDGEMENT of the SACRIFICES they endured for us. We sit home safe and secure enjoying the peace we take for granted, while these men and women fight and die for our country in another land far away. I don't understand .
    
  
I feel the need to share my thoughts because I lived with a Vietnam veteran who suffered with PTSD for 16 years. He was the love of my life, but at that time there was no help. Today, resources are at our fingertips through the wonder of the Internet. Although they are still not enough to meet all the needs of our veterans it's a start. 

One reason I wrote my story, Diary of a Vet's Wife, was to show our country what was happening right under their noses, and to give support to those families now living the nightmare. This CRISIS is real. The war does not stop when our troops withdraw from combat. It follows them home like a big black dog.

My memoir, Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder, shows the devastating side effects of war on one family, yet I know there are mega-thousands throughout the world living this nightmare as I once did.  How can we STOP it?

I Want You to Care About PTSD

The signs of post traumatic stress disorder MAY start out subtle. Many refuse to admit anything is wrong.

What You Need to Know
  • Traumas happen to many competent, healthy, strong, good people.
  • Many people have long-lasting problems following exposure to trauma.
  • People who react to traumas are not going crazy.
  • Having symptoms after a traumatic event is not a sign of personal weakness.
  • When a person understands trauma symptoms better, he or she become less fearful and are better able to manage them.
PTSD Symptoms/Signs generally fall into 3 main categories: 
    
     Intrusive - Re-experiencing traumatic events                                                
  • Distressing recollections
  • Flashbacks
  • Nightmares
  • Feeling anxious or fearful
     Avoidant - Drawing inward or becoming emotionally numb
  • Extensive and active avoidance
  • Loss of interest
  • Feeling detached from others
  • Restricting your emotions
  • Trouble remembering
  • Shutting down
  • Feeling strange
  • Not feeling pain or other sensations
     Hyper-arousal - Increased physical or emotional arousal
  • Difficulty sleeping
  • Irritability
  • Difficulty concentrating or thinking clearly
  • An exaggerated startle response
  • Being overly angry or aggressive
  • Panic attacks
     Triggers can include the following:
  • Specific scenes
  • Movement
  • TV
  • Sound or smell
  • Reading
  • Touch
  • Situational
If you or a loved one seems overwhelmed by PTSD symptoms, please remember, there are many resources available to you. If you need immediate help, PLEASE GET IT NOW! PTSD does not go away on it's own . . . and will only get worse left unattended. 

Below I've listed the number of The Veterans Crisis Line. Please check out Veterans Crisis Line.net, even if you don't think you need it now. Get familiar with the resources available, and save this information for easy access.  Please call . . .


The Veterans Crisis Line is a U.S. Department of Veterans Affairs resource that connects Veterans in crisis and their families with qualified, caring VA professionals through a confidential toll-free hotline and on-line chat.

Download the Veterans Crisis Line logos and other graphics to display on your website or materials to show support for our Nation's Veterans and help them get the care they deserve.

The new VA suicide prevention hotline, 1-800-273-TALK (8255), recently reported that it's received more than 55,000 calls, averaging 120 per day, with about 22,000 callers saying they were veterans.

(Excerpts taken from retired website: PTSD Combat: Winning the War Within)

 Lesson Learned . . . My two cents

"We are healed of a suffering only by experiencing it in full."    - Marcel Proust

Thank you for stopping. If you're unable to post a comment here, you can email me at:  onhrway@earthlink.net.

Monday, 18 February 2013

"Diary of a Vet's Wife" reveals PTSD / Marketing / Reviewers

On December 5, 2012, Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder, left the protection of my heart and stepped boldly out into the world. I am the woman who lived this life, but I know there are thousands throughout the world who know the love, heartbreak and fear I share on the pages of my memoir.     

Hope is the thing with feathers that perches in the soul and sings the tunes without words, and never stops at all. -Emily Dickinson 

I flew to AUSTRALIA three days after my book came out where I wandered the crusty shores of this beautiful country. A shoreline dappled with porous coves, vanishing rock pools and jagged slabs of rock that only nature could construct. Its powerful dashing crashing surf could seduce any CALIFORNIA girl with a wink. A dream-like Christmas holiday with my daughter and her family, a rare and loving gift.

I had planned to detail the breathtaking landscape, the gentleness of its people and a petting zoo hopping with baby KANGAROOS. Tales of its hungry wind and calf-burning hills, an enchanted white butterfly, and my first taste of PAVLOVA drenched in PASSIONFRUIT. 


But when I turned on my computer, MSNBC opened with a major headline: The enemy within: Soldier suicides outpaced combat deaths in 2012!  Reality yanked me back by the hair.

Our brave men and women who go where they're told to fight the battles they're handed are giving up! They are OUR NATIONS BACKBONE and we MUST stand beside them!

Sometimes reality is too complex. Stories give it form.   - Jean Luc Godard

The following week another MSNBC article, "Like an airborne disease," was startling. It told of the increase in family members taking their own lives. I immediately emailed the NBC news correspondent who wrote the article to briefly relate my own dance with the demons, my book and my passion to reach others with HOPE. He replied in NINE MINUTES! I was shocked! 

Other articles he wrote showed the COMPASSION he shares for our warriors and their families. He also sent me the names of two top RESOURCES to start my quest, plus the following excerpt from his email:


Sorry to say, I don't think we would do anything specifically on your book. But when we revisit this topic - whether it would be about PTSD or suicide - I can use you as a source and include the title of your book. I have a couple of upcoming stories where your thoughts and experiences may fit in well. 
A note to all writers: Go with your INSTINCT! Turn over every rock on your path because you never know what treasure lies beneath - when it comes to MARKETING your work.

 The next phase of my journey - MARKETING 911 . . .

On June 26, 2011, I posted a blog entitled Marketing in an Electronic World . . . My First Steps.
  • create a blog
  • construct a MARKETING PLAN
  • join a Writers Group Online
On July 28, 2011, I posted, The Marketing Medusa . . . Don't Let it Overwhelm You!
  • qualities needed to successfully market your book
  • locating your target audience and others for your work
Reference above posts . . .  

Since my return from Australia, the main focus has been Reviews/Reviewers. I had ordered 25 books before I left. They were waiting like happy puppies. The  more you order the better the discount. The first copies are being sent to friends and family I ACKNOWLEDGE in my memoir. Pets for Vets was also on that list. A few organizations are still waiting for their copies. If only there were more hours in a day.  

Self-publishers have the INTERNET at their fingertips like a giant fortune teller with insomnia, its catacombs pulsating with answers as it waits for a question to be asked.

Multiple lists of Reviewers are available on the internet. Research to highlight those who read your genre and  verify they are accepting new books. ALWAYS contact a reviewer before you send your book. It could take 3-6 months to be reviewed. 

I'd like to invite any reviewer or book club interested in my memoir to contact me at diaryofavetswife@hotmail.com where we can discuss your request. This email address is on the back of my book for any reader or organization wanting to talk or share.

"Determine your "official publication date" (OPD) and make sure it's 90-120+ days after your "bound book date" (BBD), the date you have printed books in your hands. Use this period to get your book into the hands of key industry reviewers and to start building your book buzz.

For NICHE BOOKS - Keep beefing up your "final book" review copy list by hunting up websites that deal with your subject Area. Shoot for initial list of 200-300 and grow from there. Create a system for keeping track of your contacts."
                                                                      - Well-Fed Self-Publisher by Peter Bowerman

I'm overwhelmed by the reviews coming in. All seem touched with new insight as to what Post Traumatic Stress Disorder really is. Their kind words and encouragement continue to push me beyond my comfort zone. I can never thank you enough, for myself and all the others, who have met the demons I encountered and conquered!   

Food for thought . . . my two cents

I would greatly appreciate your reviews on Amazon and Barnes & Noble. It need not be long, but may coax someone else dealing with this issue to reach out for comfort in knowing they're not alone. My heartfelt thanks, if you're so led.   

As one reader wrote: 
Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder, is a story the American public may not want, but needs to hear. Especially now that there is a promised date to the Afghanistan presence of U.S. and troops of other nations, which will lead to large numbers of newly returned men and women who have experienced this certain form of hell.                                   Review by Jack Smith, writer and author

Wednesday, 14 December 2011

Our Soldiers are Returning / Write Your Heart Out

The holidays are upon us and the busy-ness is endless, so today I've done something different . . .

Our soldiers have returned from Iraq this week, just in time for the holidays, and I decided to repost a blog from May . . . which shows what's in my heart and why I write

My heart is over-joyed for these families that have been reunited, yet in the dark recesses of my mind, I remember so well and worry.  My prayers are that these men and women are counseled and debriefed before being expected to fit back into society, and are given a solid contact name to call, if needed.  Someone who has been where they have been, someone they can trust with their feelings!  Also, that their families and friends have compassion and patience as these warriors try to adjust back into family life.

This is their GREATEST DESIRE . . . please remember where they've been and what they've been through.

The trick is keeping your heart open.     Natalie Goldberg

May 5, 2011

This blog began as a tool to move me into publishing.  Accountability for my time and actions was my purpose.  Most entries have been lighthearted and chatty, other than the first.  But the time has come when I must share more.  And I'm uncomfortable.  So please bear with me.

Write your heart out.  Never be ashamed of your subject and your passion for your subject.     Joyce Carol Oates

War has gone on since the beginning of man's creation.  And will continue until the end of time.  This necessary evil brings death and pain not only to its victims, but also to the warriors and their loved ones covering our small planet.  It's not the way we'd like it to be . . . it is the way it is.

Brave men and women fight wars in hostile lands where life is valued differently.  Armed with rifles, they're exposed to sights and sounds no human being should ever witness.  And at times, they must engage in unthinkable acts to save their friends, which riddles them with shame and guilt.  Or they survive an ambush and the others don't. 

Can you imagine the horror? 

It's not a movie in the theater you pay to watch . . . it's real life!  And it's happening this moment in remote parts of the world.  How does a warrior return to a normal life with this running through their head?

It's called Post Traumatic Stress Disorder . . . a normal reaction to abnormal life threatening stress. 

Those who know me know my story.  They know what I wrote about, and why.  And those who don't know me, other than through this blog, will one day share an experience . . . one that will be hard to forget.

My book?  It's a love story.  And shows how I met the love of my life and we were married.  He was a Vietnam vet.  I didn't know he had post traumatic stress disorder.  I didn't know what post traumatic stress disorder was.  Nor did I know I would develop PTSD from living with my husband's illness. 

The ravages of war tainted our marriage eclipsing it into a nightmare.  And by grace alone, my love gave me the strength and the courage to survive.

I Corinthians 13:4-7  Love suffers long and is kind . . . bears all things, believes all things, hopes all things, endures all things.  

Excerpt from my book proposal . . .

Diary of a Vet's Wife shows the innocence of love unblemished with hope and promise, unaware of the imminent demons vowing destruction.  And all too soon her impossible dream is shattered by nightmares her husband doesn't recall and hidden pain he refuses to share.  Her love is unyielding, her journey is long.  She retreats to a life of secrets in order to spare the children and her family from the truth, yet she has no place to turn.

The reader will slip into her world like a fly on the wall as she takes them places most have never been, while bonding with others who know the terrain that only love dare travel.

So there you have it . . .

Lesson learned . . . my two cents

Be open to your readers opinions . . . they're one of the reasons you write.

Show compassion to our brave men and women who have served and suffered for this nation, and our safety. You never know what a person is going through by looking at them.  Would you lay down your life for your country?  Please do me a favor.  When you see someone in uniform, or meet someone who has served in our military, go up to them, shake their hand and say, "Thank you."  It would mean so much to them.  I know from experience . . .

Sunday, 13 November 2011

Self-Publishing? Galley and Reviewer Quandry . . .

It's my final week of craziness and I feel like the gibbering white rabbit in Alice in Wonderland . . . "I'm late!  I'm late!  For a very important date!  No time to say Hello.  Goodbye.  I'm late!  I'm late!  I'm late!"

This fall, I bit off more than I could chew!  I signed up for too many classes, what with working part-time, doing a weekly blog and trying to publish my first book.  I've learned my lesson!  Gemini or no Gemini, I'm not twins and I won't do that again . . . I hope!

The whole life of man is but a point of time; let us enjoy it.              - Plutarch (46 AD - 120 AD)

My book cover is my main focus at this point.  It was pure joy to see the sample cover Tom Carey brought to class, and KNOW that my 96,000 words are REALLY going to be a book!  I'm no country mouse, but the reality was beyond words.  I still want to play with a few more ideas, once life settles down a bit, but I've decided SIMPLE and SYMBOLIC is best for my memoir.  There's also fonts, but that's for another day.  

WHAT IN THE WORLD IS A GALLEY?

I always thought a GALLEY was the compartment of a ship, train or airplane where food is cooked and prepared.  But this month, I learned a GALLEY is also a term for a pre-production copy that PUBLISHING COMPANIES send out to reviewers and people of the press.

Does a book's SUCCESS depend on favorable and widespread book review coverage?  And what about self-publishers?

Self-publishers have EVERY RIGHT to this favorable and widespread marketing tool . . . but you must plan in advance!

 In theory, there are usually 2 printings; your galley run and your main print run.  A GALLEY is also known as an "advanced uncorrected proof," these words should be printed on the front and back covers. (Galley is also a synonom for ARC, advance reading copy).

KEY REVIEWERS need to see your book well before your release date, 3-4 months prior, giving them the time to read and review.  This is to collect advance endorsements, "blurbs," for your final edition.

A GALLEY run can be simple, or they can  look identical to the final version . . . which is strongly recommended.  (The Well-Fed Self-Publisher - Peter Bowerman)

I've tentatively set July 4th, 2012 as my book release date for Diary of a Vet's Wife, my memior, inasmuch as Chapter One begins on July 3rd.  If this doesn't happen, my next preference is Veterans Day 2012.

My book will be in it's final version before sending it to a KEY REVIEWER.  Will I have "advance reading copy" printed on the front and back?  Probably not . . . an added expense.  In researching the key reviewers listed, some want an ARC from the PUBLISHER, not a self-publisher.  For this battle I must super-charge my TENACITY. . . you never know unless you try.  Are you game?

These First-Line Reviewers can get the word out early, if you can get your foot in the door, and they end up selling lots of books.  The main ones are:
Note:  Reviews should be FREE!!

There are endless BOOK REVIEWERS on the Internet.  Remember, there should be NO CHARGE!  The DIFFERENCE with these reviewers - Once a good review is posted, their followers may want your book in their hands . . . it must be available for purchase!  Books are impulse buys, don't lose a sale!

The best free resource I've seen on indie book reviews:
  • simon-royle.com/indie-reviewers - has a list of over 101 reviewers and growing.  All have followers.  Check comments, as a few try to charge for a review.
  • Also, mediabistro.com/.../best-book-reviewers-on-twitter - seems like an endless list.
Galleycat.com/ - The First Word on the Book Publishing Industry - Stay on top of the publishing news by signing up on their website.  Good info.

I could go on and on . . . but this is a start and will keep you busy for a while . . .

Food for thought:  If you're self-published (or POD - print on demand) and ready to go . . . why not start your research and contact a few new reviewers each week?  And watch the MAGIC happen!

Lesson learned . . . my two cents

Last week in my writing class, I learned that a SELF-PUBLISHED book can now be SUBMITTED to an agent or a small publishing house in lieu of a Book Proposal!  Once you've stepped out on your own and have established a track record . . . you may want to PLAY with this idea.

Do you have favorite book reviewers you would like to share?

Sunday, 4 September 2011

One Writer's Journey into Publishing Cheat Sheet . . .

My Uncharted Journey into Publishing My First Book has been quite exceptional, to say the least.  Little did I know the hard work and wonder that lay ahead when I started this blog on April 9th . . .

In utter loneliness a writer tries to explain the inexplicable.        - John Steinbeck
Summer is waning like a melting ice cream cone dripping on the sidewalk.  We in California know scorching days still lay ahead as Fall brings golden school busses filled with chattering children back on the road.  And once again, it's time for serious adults to venture back to school, tackling classes to further their education, or quench their utmost passions.  I know I am!  Too bad there's so few days in the week . . . there are half-a-dozen more classes I'd love to take.  Guess that's what I get for being a Gemini . . .
My journey becomes more challenging . . .

This fall I continue my Write From The Start class on WRITING / PUBLISHING at Santa Barbara Community College each Thursday morning.  I long to be back with my peers and stimulating new writers.  On Thursday evenings, I start a Public Speaking class offered at a nearby church, where I hope to get over any shyness that may stand in my way.  And one weekend a month for 3 months, I'll be attending a Counseling Class at my church. Once I complete this 30-hour requirement, I'll be a certified NANC Counselor with skills needed to talk with readers and others who have shared my experience, or something similar.

Nothing like being visible, publishing one's work, and speaking openly about one's life, to disabuse the world of the illusion of one's perfection and purity.            - Joyce Maynard

This week I've chosen to take a break from my normal blog . . . look back over my shoulder and share my journey with new comers . . . there are so many of you!  I'm thrilled!  Your interest is humbling, yet gives my work meaning.  May I say, "Thank you so much!"

If you joined in the middle of my journey, you probably haven't had time to go back to the beginning where it all started and why.  I wanted to make it easier for you to find specific areas of interest.  Therefore, I've provided, shall I say, a cheat-sheet of each blog and it's content.  No need to hunt for it.   

Once my book, Diary of a Vet's Wife, subtitled Loving and living with Post Traumatic Stress Disorder, is published and things settle down, I plan to turn this blog into my second book . . . aimed at those of you on their own journey.  Maybe it will help eliminate some bumps along the way . . .

Below is a list of my blogs for those who might be looking for a specific topic: 

     1.  In The Beginning                                                            April 9
          How my book came to be . . .
     2.  This Closet Writer . . . Goes Public                             April 16
           My first writing class - posting my blog
     3.  I Never Planned to be a Writer!                                   April 23
          Blogging - my writing class - my free-lance editor
     4.  Publicize Your Book . . .                                                  May 1
          Publicizing - blogging - writing class - book query
     5.  Write Your Heart Out . . .                                                 May 7
          Blogging - why I wrote my book - book proposal excerpt
     6. Q is for Query Letter . . .                                                 May 15
          Posted my original query letter
     7.  B is for Book Proposal . . . Part One                             May 21
          Elements of a book proposal - my proposal table of contents
     8.  B is for Book Proposal . . . Part Two                            June 12
          More elements of a book proposal
     9.  What Next? . . . Time for an Agent                               June 19
          Some basic agent information
    10.  Marketing in an Electronic World . . .                         June 26
           First steps to marketing my book
    11.  Will Self-Publishing be My Only Option?                      July 3
           Posted excerpt from Chapter One of my book
    12.  A Platform . . . Stepping Out of Your Comfort Zone   July 11
           Start to develop a platform for my book
    13.  The Marketing Medusa . . .                                           July 28
           JK Rowling's success - more marketing
    14.  2011 Agents . . . What Do They Really Want?           August 7
           Identify agent's most asked for requirements
    15.  What is a Synopsis and Why? . . . Part One             August 27
           Details to begin synopsis process

What stage are you at on your writing journey?

Lesson Learned . . . or my two cents

There is a voyeuristic appeal to readers of memoirs.  Since many memoirs are traumatic in nature, the reader will feel that someone had had it worse than they could imagine.  The reader can read about surviving poverty, drug addition, a lost love, or a father who sexually abused his young daughter.  As publishers say, "Agony sells."  Reading a memoir is like stepping into another person's life.                                                         - Cork Millner, Write From The Start

Thursday, 28 July 2011

The Marketing Medusa . . . Don't Let It Overwhelm You!

This week I taped and watched a Lifetime movie a friend suggested, "Magic Beyond Words: The J.K. Rowling Story."  It's a story every writer should see.

I greatly admire JK Rowling's prolific gift . . . I read her story, but I was mesmerized by this film.  It showed her struggles as a young British writer to become one of the world's weathiest women.  How a single mother on welfare with a magical story went from rags to riches in 3 years.  Her beloved Harry Potter series has sold more than 400 million books worldwide, resulting in a billion-dollar film franchise.  And how she was turned down 7 times before being picked up by the Christopher Little Literary Agency in London.

Can you imagine the thoughts that went through the heads of those 7 agencies who turned her down?  It only goes to show . . . Keep on writing, keep on dreaming, and never, never give up!

"Every 30 seconds someone in the world starts reading a Harry Potter book."
   
I won't spoil the story by telling you more.  It can be seen at My Lifetime.com . . . for free.

"Marketing . . . Don't let it overwhelm you."  This is what I tell myself as I sit at my desk pondering what to do next.  Marketing may appear as daunting as a ten-headed monster like the snakes of Medusa.  But I refuse to be intiminated.

Your written marketing plan will help your publisher focus on your book . . . will prove your own commitment . . . and will become a valuable reference tool throughout the publishing process. 
              -Jacqueline Deval, Publicize Your Book

My goal is to develop a well-thought-out marketing plan showing the action items I propose to market my book.  Projects I can undertake on my own, and also initiate if I elect to self-publish.  Research, I've decided, will be more fruitful if I tackle only one or two items at a time.  This will let me savor the adventure . . . rather than dread it.  This marketing plan will be presented with my book proposal, and as part of my query letter.

Notes from:   Publicize Your Book by Jacqueline Deval 
  • Qualities needed to successfully market your book are an open mind . . . curiosity . . . polite persistence . . . and a certain level of boldness
  • Keep an expense log of tax-deductible expenses: phone calls, postage, book-related business travel, express mail, Internet service provider fees, etc.
  • Your job is to provide the product, locate the audience, and then persuade them to buy.

What does your book offer readers?  Who are those readers?  How do you reach them and convince them to spend money on your book?

During my research, I watched the movie "Sideways" again . . . Miles is a distressed novelist who carries his manuscript in boxes in the back seat of his car.  While on a road trip to California's wine country with his best friend, he stops to make a call to his agent.  She regetfully tells him, "They're passing . . . really liked it, they just couldn't figure out how to market it."  He paces.  "It's a fabulous book with no home.  The whole industries gotten gutless.  It's not about the quality of the books anymore, it's about the marketing."

This scene hit me like a flying Frisby . . .

Identify the many target audiences for your book . . . . Does your book fit a specific genre, or does it fall within many?  Where will readers find your book?  Who will want to read what you've written?  These questions will narrow your focus . . .

Target audience . . . I've learned my memoir does not fit the profile of the prolific writer who plans to write multiple books on a specific genre. This adds greater importance to identifying my readers. With this in mind, I decided to target my audience as my action item for the next few weeks.  If I dig deep enough I should be able to uncover the markets I need and others I never knew existed. 

Do you know who your target audience is?

Lesson Learned . . . My Two Cents

Friendship is born at that moment when one person says to another:  What?  You too?  I thought I was the only one.      C. S. Lewis

Monday, 11 July 2011

A Platform . . . Stepping Out of Your Comfort Zone

SheWrites - Blog Ball #5 

Welcome to the SheWrites Blogger Ball!
http://megwaiteclayton.com/1stbooks/shewrites/

Welcome - My name is Nancy MacMillan and I joined SheWrites in April to learn more about Marketing.  This is my first blog hop . . . what a fascinating idea!

My blog is my Uncharted Journey into Publishing my First Book, "Diary of a Vet's Wife, Loving and Living with Post Traumatic Stress Disorder," a completed memoir.  I share tidbits of myself, my thoughts and the steps I'm taking along this path to reach my goal.  Included are my query letter, table of contents from my book proposal, and an exerpt from my book.  

Thank you for stopping by. Please feel free to look around and leave a comment to say hello, so I can be sure to visit your blog this weekend.


Guilt! Guilt! Guilt!  My head is buzzing with everything I need to do . . . but I don't.  Instead I push these thoughts aside as I continue to pursue my dream, my passion . . . on the road to publishing my first book.
I used to be a perfectionist! Ask my children. That’s the way I was raised, it’s swimming through my veins, playmates with my genes . . . I guess that’s why these pangs of guilt.   
The house is picked up . . . though my office looks lived-in like an old pair of slippers with stacks of books and layers of research. I see dust silently gathered in spots I missed with my Swifter . . . my quickie.  My windows don’t sparkle, my floor doesn't shine, but I do vacuum . . . my carpet is white.  My bulletin board is a rainbow of Post-Its like . . . book flight for reunion and load recycling into car.  Speaking of my car . . . my raincoat and a pair of slacks for the cleaners have been passengers for a month, and my oil change is 1000 miles overdue.
Okay, now that I've had this little rant I feel better . . .     
I had to learn how to fit writing into my daily schedule, whereas marketing and research are more of a challenge with a complicated appeal.  But blogging is like chocolate . . . delicious and addictive.  Do I have a problem?  Maybe . . .   
Now can someone tell me how to fit my daily schedule back into my writing?
Platform development is important for authors, and crucial for aspiring and soon-to-be authors.  -Christina Katz

In the past, a writer could dream of being picked up by an agent and/or publisher who would woo them with the promise of fortune and fame.  But not anymore . . . Today, it's the writer's job to root through the rubble and bang on doors . . . after years spent refining their words, followed by countless revisions, finally giving birth to a piece of work that stands on its own.

My problem, like many others, is that this is my first book and I'm unknown!

No one has analyzed the complexities of a writer's life so painstakingly as Virginia Woolf in her many volumes of diaries.     Joyce Carol Oates

I find the most intimidating part of marketing a book to be the endless avenues that I must travel publically to reach my goal.  If rejections don't toughen a person . . . marketing will.  It's time I step out of my hallowed space of creativity into a world of crashing cymbals and blaring horns.  Not really . . . but the contrast can be equally as stressful.   
I've been reading GET KNOWN before the BOOK DEAL by Christina Katz, and her down-to-earth approach has desensitized some of my trepidation.
Random notes:  Your personality is just the raw material you have to work with when it's time to get out in the world.  You need to physically get your buns out there.  You need to get your real face out in the real world and you need to interact with real live people.  Like rocks in a tumbler, we grow smoother by rubbing up against each other.  Don't hide out!  Come out and play.
See why I like her? . . . Make a beginning.  No launch is too humble when we are talking about stretching yourself as a reader, speaker, and performer.  You have to start somewhere.  So why not try speaking or reading even if you're totally untrained. 
Her words sparked confidence as I clearly saw my "humble beginning" had already been achieved.  My writing class in Santa Barbara, and the first time I read my work outloud in front of a class of 46 students.  I was petrified . . . but each time I read it was easier.

She also suggests: "Children's Story Time" . . .   A few years ago, when I was working on my children's writing, I talked to a local librarian about reading at story time, to observe children interacting.  She said, "Come by anytime."  But I got busy and never followed through.  This goes back on my to-do-list!

She also recommends literary events in your local area.  Fill a chair at one literary event each week.  Take notes on how you might adopt the speaker's skills and strengths in your own presentations.  It could be fun!

A few weeks ago, I learned a church nearby holds a 6-week public speaking class.  I'm waiting for the dates and time.  Once I get over this hump, I should be on my way . . .
Lesson Learned . . . My Two Cents
Below is a recipe from a fellow writer, Lori Robinson, who leads Safari's in Africa, when she's not writing.  She takes these nuts with her on safari for snacks in the bush, serves them to friends as appetizers, and basically can't stop eating them herself.  I plan to make a batch this week, once I shop for ingredients.

Safari Nuts . . .
Recipe:  In bowl mix 2 c macadamia nuts (raw) with 1/4 c maple syrup, 1 1/2 t ground chili pepper, 1 t curry powder, 1/2 t cayanne pepper, 1/4 salt.
Spread evenly on parchment paper covered cookie sheet and roast at 300 degrees for about 20 minutes.  Keep turning to brown evenly and keep from burning.  Once cooled, they will be crunchy.
You can visit her unique blog at AfricaInside.org . . .

Please note:  I've decided to post every other week for a while to focus more time on marketing and research.  SheWrites Marketing Group has posted excellent material and ideas I want to impliment.  Will miss our weekly visits.